The Hawk Group, LLC


The following is a sampling of the products and services we have worked with and the associated projects.


123File-It, web based document imaging software, allows organizations to scan, store, manage, and access important documents while saving the cost of copying and filing these actual records. The Hawk Group, LLC was contracted by the developers of 123File-It to perform its HawkStart Bundle consisting of drafting and issuing a press release through a leading distribution vendor; development of a case study; a postcard mailing to a target list of prospects; telemarketing services as a follow up to the post card; and a high level review of the software company’s web site.  The intent was to promote a new filing service available from 123File-It to a new market, specifically doctors' offices.



biz-eBox™ was designed to help small and mid-sized companies keep their focus on their businesses by making technology value-added and worry-free. biz-eBox™ provided enterprise technology solutions to smaller businesses in a way that supported both their immediate and long-term business needs. The Hawk Group, LLC  partnered with biz-eBox™ to provide sales services to prospect to a target geographic area.

biz-eBox was a website dedicated to brewpubs, microbreweries, craft beers, and home brewing.  In 2006, the Hawk Group, LLC acquired the rights to the web site and built on its content, to make it an even more valuable tool to the craft beer aficionado.  In addition, it monetized the site through participation in affiliate programs and PPC advertising.  The site was sold in February, 2008. is another Internet project taken on by The Hawk Group, LLC.  This website, dedicated to jobs in the food & beverage industry, was  developed from "scratch" and was launched in the Fall of 2006. The site offers easy to find jobs, free accounts, featured employers, resume posting, and more. CareersinBeer achieved #1 SEO ranking on a number of search engines for several terms.  The site was sold in March 2008. was an Internet venture for The Hawk Group, LLC. This website was developed as an online storefront and in association with that featured cool gifts for Dads, cool Dad gifts, and gift ideas for Dads. As an associate, the product categories were selected from those available from Amazon. The design and promotion of the site were the responsibility of The Hawk Group, LLC; the order processing and fulfillment were passed onto Amazon. The operation of this site has ended to focus on other projects.


Cool Gifts For Dads is an Internet venture for The Hawk Group, LLC. This was the company's first online retail, shopping project. After an initial period as a dropship, retail site the domain name was re-assigned to the gift blog developed in conjunction with that site for branding purposes. The Gift Blog also went through a redesign to be more attractive and offer a more professional look to visitors. Cool Stuff For Dads Gift Blog ( features cool gifts for men, guys, and Dads. The blog runs as an affiliate model for revenue generation.


GamePlan, a Tennis/Sports Scheduling and Management Program, is a great productivity tool for event organizers.  It consists of three main modules; Challenge Ladder; Tournament Draw; and Match Scheduling. The Hawk Group, LLC partnered with the developer of GamePlan, Greencourt Software, to develop a Distributor Channel to help promote the product to the sports community.  A variety of activities have been conducted including issuing a Press Release announcing the partnership and the availability of the distributor program.  Building on the release, potential vendors were contacted to determine their interest in the program. Additionally, other ways to make the tennis community in general become more familiar with the availability of GamePlan were reviewed with Greencourt Software.



MerchantAdvantage, a marketing and order management software application, helps online retailers easily connect with their customers and suppliers.  MerchantAdvantage is for the small to medium sized  retailer wishing to streamline their operation while increasing their sales volumes.   The Hawk Group, LLC has worked with MerchantAdvantage on a variety of projects to help build awareness of this exciting software solution.


MerchantAdvantage was another Internet venture for The Hawk Group, LLC. This website was originally developed as an online storefront and in association with featured outdoor lawn equipment, outdoor power tools, and outdoor equipment. As an associate, the product categories were selected from those available from Amazon. The design and promotion of the site were the responsibility of The Hawk Group, LLC; the order processing and fulfillment were passed onto Amazon. The site has since been redesigned in a blog / affiliate format, still featuring outdoor lawn equipment.

Serval Systems is a leading provider of back office retail management software.  Their product, Serval Retail Manager®, provides grocery stores, restaurants, convenience stores, and most other retailers with a quick, efficient and accurate retail management software solution that gives them complete control over their operation's financial management. It is designed to interface and complement most Point of Sale (POS) and accounting systems.  The Hawk Group, LLC has partnered with Serval Systems to help promote the product in the United States Market.  A number of mailings have been done,  telemarketing services have been provided, and a webinar was conducted. The Hawk Group was successful in securing a US-based POS software vendor to integrate applications and also helped identify a pilot installation.

Serval Systems

The College Shack is a leading online source for collegiate hats from The Game. They have over 600 styles of hats in stock. Shoppers can choose from this great selection, or design their own. In addition to hats, shoppers can find fraternity neckties, t-shirts, and D-ring belts. The Hawk Group, LLC has managed their affiliate program on ShareASale as well as assisted with social media efforts, creative development, and ad placement.


The College Shack

The Property Manager, by Just Software, is property management software designed for apartments, rental housing, commercial property, mobile home parks, storage facilities, and property owner associations.  Just So Software realizes that the function of the property management software is much more than just accounting and has developed The Property Manager to allow users to do the whole job.  The Hawk Group, LLC outlined an initial set of marketing activities and helped to execute them: a Press Release; periodic Post Card Mailings to targeted prospects; Web Site change recommendations; and monthly Email Newsletters to opt in prospects.

The Property Manager

The Statement Analyzer is software designed for law enforcement officials, that will analyze a statement and assist users in determining if a subject is being truthful or deceptive.  The Hawk Group, LLC partnered with the developers of this product, Advanced Interviewing Concepts, to help promote the product to the retail market, including speciality law enforcement stores.  


The Statement Analyzer

The 30,000-Foot View, an interactive budget model, was designed to provide organizations, such as school districts, with a management level decision making tool to analyze multi-year budgetary projections.  The Hawk Group, LLC partnered with the developer of The 30,000-Foot View to help co-market and sell the product.  A Marketing Plan was drafted for review and to act as a foundation for the promotion of the product.  An End User Survey was also conducted to gain feedback from the then current users.  In addition, The Hawk Group, LLC issued a Press Release announcing the product in January 2006.  The Hawk Group, LLC assisted with the Sales & Marketing processes, including: responding to prospect inquiry, demonstration coordination, proposal generation, and follow up.


The 30,000-Foot View
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